25/11/2015: Professional planning and successful marketing - Fish International highlights aquaculture, too

Following great success in 2014 Fish International is again putting aquaculture centre-stage in Bremen in 2016. With product presentations, technical discussions, lectures and a workshop, exhibitors and visitors will be looking closely at the latest technologies and developments within the sector. The focus will be on water treatment, energy-efficient operation, high-quality fry, and the right marketing. 

    

From 14 to 16 February 2016 Fish International will bring planners, producers, and farm operators from Germany and Europe together. At the same time Germany’s only trade fair for fish and seafood is a meeting place for producers and traders of high-quality fish products. With GASTRO IVENT and the in-house exhibition of Fleischer Einkauf AG which take place parallel to the Bremen show, the fifteenth edition of the traditional fair underlines its significance as the industry’s meeting place for caterers and restaurateurs, too.
      
With the renewed focus on aquaculture, Fish International is responding to visitors’ wishes. 

“We know from our visitor survey how important this topic is for the industry”, says Sabine Wedell, Project Manager at Messe Bremen. 

And in accordance with visitor interest the event will not only be looking at technological aspects but also cost-effective management and the right marketing.

In both traditional ponds and modern recirculating systems water management is one of the key issues facing the industry. 

“Environmental concerns are leading to increasingly harsh requirements not only for us in Europe but in the meantime in China, too”, says Dietmar Firzlaff, who will be at Fish International with his company Aquafuture, representing companies such as the well-known Danish fish farm supplier Billund Aquakulturservice. 

How the industry is responding to these developments can be seen in the Bremen exhibition halls: recirculating systems, filter systems, and various water treatment techniques will dominate the exhibits.

These topics will also be addressed by Alexander Rose, Managing Director of water-proved, a company specialised in water monitoring and aquaculture systems: “The event’s international orientation is exciting. German know-how meets Europe-wide expertise in construction and operation of aquaculture facilities.” 

Mr Rose and Mr Firzlaff agree: Fish International offers exhibitors and visitors quality not quantity. 

      

Image: Tatiana Vd

“I don’t need hundreds of contacts. Here I meet the very people who are important for me and for whom I am important”, says Mr Firzlaff.

Decisive issues for the planning and financing, construction and operation of aquaculture facilities will be at the centre of a workshop on 15 and 16 February which will take a practical approach to these topics. 

Acknowledged experts such as Bjarne Olsen (Billund Aquakulturservice A/S) from Denmark will inform about the basics for a good investment in aquaculture. Government officials will report on authorisation procedures and funding opportunities in Germany. 

Other experts such as Stefan Schwabbauer (Filetas Fischgut) and Peter Abel (Forellen Abel) will pass on their knowledge and experiences from their successful marketing of aquaculture products. The workshop will be rounded off by contributions on production efficiency and quality enhancement plus a range of best practice examples, such as for white tiger shrimp.

The Bremerhaven scientist Björn Suckow (ttz Bremerhaven) will be at the fair with the network 'Water and Technology'. The network’s open lectures will offer current information and basic knowledge on efficient water treatment, for example in recirculating systems. Another topic will be choosing the right fry. 

“For the economic success of recirculating systems it is decisive to know which high-quality fish species can be used to achieve revenues that cover the costs“, says Suckow, who is involved in one such research project with participants such as the restaurant and retail chain Nordsee and the Alred Wegener Institute for Polar and Marine Research.

Parallel to Fish International, FAG awaits its customers in Hall 7. In Hall 6, GASTRO IVENT offers ideas and solutions for caterers and restaurateurs. Here visitors will find the latest checkout systems, kitchen fittings, high-quality foods, drinks and much more. Under the title 'Chefs on High Heels' top women chefs will organise tastings. Other major themes are street food and coffee. Just one ticket allows admission to all three shows. 

The fish and the gastro fair are open from 10:00-18:00 on Sunday and Monday, and from 10:00-17:00 on Tuesday. The FAG exhibition takes place on Sunday and Monday at the times named above.

More information HERE.

The Aquaculturists
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