Out of the four big sportswear brands challenged by Greenpeace to clean up their act, Puma is leading the way, the Greenpeace International website reports.
On Friday, the German sportswear brand announced it really is “forever faster” with an updated commitment to eliminate perfluorinated compounds (PFCs) from 100 percent of its products. It has also thrown its supply chain open to review: Puma will publish discharge data from 80 percent of its global suppliers by the end of 2014.
PFCs are used to make things like shoes, swimsuits, outdoor gear and clothing water and stain resistant. These chemicals pollute rivers and lakes and some of them can even impact on human reproductive systems.
The textile industry remains one of the biggest polluting sectors in China, where about half of the rural population has no access to drinking water that meets international standards.
Puma’s agreement to ban PFCs sends an incredibly strong signal to other sports and outdoor brands that are heavy users of these chemicals.
Not everyone is prepared to make the same commitment, however.
The textile industry remains one of the biggest polluting sectors in China, where about half of the rural population has no access to drinking water that meets international standards.
Puma’s agreement to ban PFCs sends an incredibly strong signal to other sports and outdoor brands that are heavy users of these chemicals.
Not everyone is prepared to make the same commitment, however.
While Adidas has promised to clean 99 percent of its products, Nike and Li Ning don’t even have a plan of action to detox.
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